💡 Tip: click any campaign, state, closer, language, keyword, bar, or deal row to drill into just that slice. Click again or press the Clear button to go back.
Monthly Spend vs. Leads
Deal Outcomes (Lead Month Cohort)
Spend Allocation by Campaign
ROAS by Campaign (sorted)
Green = >5x, Yellow = 1–5x, Red = <1x. Campaigns with zero spend hidden.
Campaign Performance — All Campaigns
Click column headers to sort. ROAS colored by threshold.
Campaigns with Zero Deals (Pure Spend Drag)
Revenue by State
State Health (Closed / Active / Cancelled)
State Table
Closer Revenue vs Cancellation Rate
Deal Count by Closer
Closer Performance Table
Spanish vs English — Funnel Performance
Cost & Conversion (Language)
⚠️ Spanish Funnel Breakdown
Lead-to-Contract Days by Outcome
Cancelled deals take ~3x longer to contract than closed deals.
Time-to-Cash (Closed Deals Only)
Deal Timeline — Longest Cycles at Top
Keyword Performance
Only shows keywords that produced at least one contract.
Deal Log
🔍 Things Humans Would Miss
Auto-detected patterns from your data. Red = critical, yellow = watch, blue = insight.
🎯 Strategic Recommendations — Where to Spend Next
Prioritized by projected revenue impact. Green = increase, red = cut, yellow = fix before scaling.